The Decision Shift You Must Make to Scale Your Business {1.20.26}

Many business owners stay stuck not because they lack strategy, skill, or ambition, but because they keep making decisions that match the business they have now instead of the business they want to build.

In this episode, Jen breaks down the subtle but powerful decision patterns that quietly keep businesses capped at their current revenue range. She explores why “playing it safe” often looks responsible but actually delays growth, and how learning to decide from your future business changes everything.

This is a grounded, honest conversation about leadership, self-trust, and what it really takes to grow.

What You’ll Learn in This Episode:

• Why decisions based only on your current capacity, revenue, or confidence preserve the present instead of creating the future
• The difference between letting your present self vs your future self lead business decisions
• Why “I can’t do that yet” often sounds responsible but keeps you stuck
• How confidence is built after decisions, not before them
• The questions to ask when facing growth opportunities instead of defaulting to fear
• Why every business decision is a vote for the leader you’re becoming
• How aligned investments accelerate growth when fear is no longer driving the decision making

Mentioned in This Episode

• Goal Getters Club – a space where business owners learn to make future-focused decisions, build self-trust, and follow through consistently. Learn more at www.jenlaffin.com/ggc.

Thank you for listening!


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Transcript

0:44

Hi there, and welcome back to the Gogetter Guide. I am Jen Laine, your host and guide, and let me start with a sneaky little truth that I see running rampant. In the business world, especially with business owners who are earning under six figures, and it has to do with how decisions get made. Many of these business owners keep making decisions that match the businesses they have right now instead of the businesses that they're trying to create. I dare say that it's impossible to grow business making decisions this way. And if you are stalled in the five figure range and you can't seem to get yourself into six figures, you need to take a look. At how you make decisions for your business decisions made based only on your current capacity, revenue, or confidence. Those feel responsible, but there is a big cost to that. Those decisions are designed to preserve what already exists, to protect the present, and they do not create your future if every decision is filtered through. What I can handle right now or what I can afford right now, you are going to stay right where you are because there really needs to be two versions of you involved in every decision your present self, who is faced with the opportunity and has gathered the facts and your future self who weighs in about your alignment, direction and momentum. If we let our present self make all of the decisions, they are always going to choose safety and sameness. When you let your present self lead, you are delaying your future. You are delaying your results and your business stays stuck. Swimming in a sea of sameness saying, I can't do that yet. Sounds like you're being responsible, but what it usually means is I want proof that this is going to work. I want more confidence, I want less risk. I want to feel more ready. I want. Certainty, that last one is a big one, but the only way that you get these things is to commit to a decision and then build the capacity to hold that decision. Confidence doesn't ever come before the decision. It comes from following through after it. It. So when faced with a decision that has you stalling, instead of asking, can I afford this? Or what if this doesn't work, I want you to ask, what does this opportunity unlock? Will this lead to any return on my investment? Or what's the cost of saying no? Don't wait for growth to start thinking differently. Bring on your growth by thinking differently first, and this is where a lot of business owners get stuck. Last week I was in a virtual seminar and it was really great. I was learning a ton, and I knew that what the speaker was talking about was going to be really business changing for me. She made her offer. And I jumped on it. No hesitation. I knew that it was something that would help me get to the next business level, but in the chat, not so much comments like, I wish I could afford this right now, or, this is really great, but I just can't. I want to add that we are not talking about big bucks here. It was a thousand dollars. The offer was a thousand dollars for a year long offer. And I am not saying be irresponsible with money. I'm not saying that at all, but I am saying is that when you identify something that will get you to your next level, it would be crazy not to invest. Not doing so is letting fear drive your car. The fear that you won't make your money back, and that my friend is giving away all of your power because you are the one who is in complete control of whether or not you earn your money back. So when a growth opportunity presents itself and you feel aligned with it, have faith that you will see a return on your investment. And then some expect it, act like it because I want you to remember, every decision you make in your business is a vote. A vote for the business leader you're becoming or a vote for staying where you are. You do not become more confident. After results show up. You become more confident by how you decide before they do. So here's a question that I want you to really grab onto and anchor into. If I were ready running the business that I want, what would this decision look like? Not what feels easiest. Not what feels safest, but what would be most aligned? This is a question we ponder a lot in my Goal Getters Club. My club members learn to make decisions based on their future and not on their present. It's been amazing to watch the shift and growth that it's brought them, and if you want to start making this level of decision making consistently. This is exactly what we do inside the Gogetter Club. It's where smart business owners stop spinning. They start trusting themselves, and they follow through on the decisions that actually move the needle for them and their business. If you're ready to stop deciding like the business you have and to start leading like the one you want. You're going to find the link for the Goal Getters Club in the show notes. I hope you will make this investment into yourself and into your business. I would love to support you there. Thank you again for listening this week. I hope you have an amazing week and start thinking about how you are making decisions for your business. I will see you back here again next week.